accounts we serve
Our customer platform is supported by 6 individual pillars, which are represented by INDEPENDENT DEALERS, BUYING GROUPS, DISTRIBUITORS, CHAIN STORES, ONLINE RETAILERS and LAW ENFORCEMENTS accounts.
Independent Dealers:
The independent retailer is the foundation of the outdoor sporting goods industry. Our team has been developing invaluable relationships with our accounts since 2004. We actively manage all retailers with the highest sales call frequency in the industry. We passionately pursue sales with our accounts by creating out-of-the-box promotions to keep our manufacturer’s products selling all year long. Growing and protecting shelf space for our brands is one of the keys to our strong year over year sales growth. Our team manages inventories, merchandises products, and trains the sales staff which develops in store brand ambassadors resulting in sales out the door.
Buying Groups:
Two of the major buying groups are headquartered within our territory. OOS has built strong relationships within their organizations to ensure a competitive advantage by securing premium booth space and powerful purchase programs to set our brands apart for success with their members – not only at the buying shows, but all year long.
Distributors:
Our team maintains strong, long term relationships with top level management, buyers, account sales representatives and marketing teams with our distributors. Daily communication on forecast6s, inventory management and creative buying strategies consistently ensures sales turns and strong profit margins. Focused digital and print ad campaigns keep our brands in front of their dealers for optimum sales growth.
Chain Stores:
Constant communication with buying teams and upper management is a key component to our continued growth in this ever-changing, fast pace market channel. Managing store assortments, sell thru data, forecasting and plan-o-gram design, keep our manufacturer’s products flowing smoothly through the stores. We provide merchandising support and training for these customers. Securing top ad placement in print and digital ad campaigns keeps the consumer focused on our brands.
Online Retailers:
Our team manages a wide variety of e-commerce accounts that focus on specific category sales. We have strong relationshipsFwith the veteran retail “market makers” within this sales channel. We provide pertinent digital content to support brand awareness and focused online promotions to drive sales for all our manufacturers.
Law Enforcement:
We provide professional services with demos, onsite training and T&E products to this technical channel as this segment needs critical product solutions to the first responder community – bridging strong tactical brands to agencies, LE distributors and dealers – “serving those who live to serve”.
Owens Outdoor sales is the industry leader who delivers sales excellence in the outdoor industry.
Contact us today to learn more about our performance driven team.